Original Data & Framework
The Storm Market Readiness Score: How It's Calculated
Direct Answer
What is the Storm Market Readiness Score?
The Storm Market Readiness Score is a 0–100 estimate of how prepared a roofing company is to capture the sudden surge of demand after a storm. It combines response capacity, intake automation, follow-up coverage, and local visibility into one score. A higher score means you're more likely to capture surge demand instead of losing it to faster competitors. It is a readiness estimate, not a guarantee of storm revenue.
Purpose
After a storm, demand spikes for days and the roofers who respond instantly win. This score helps owners assess — before the storm — whether their intake and follow-up can handle a surge.
Surge rewards readiness
Storm demand arrives all at once and decays fast. Companies that can answer every call and follow up instantly capture the bulk of it; the rest get overflow. The score estimates which side you're on.
Controllable factors
The score focuses on what you can prepare — answering capacity, automated intake, follow-up coverage, and local visibility — not on the storm itself, which no one controls.
Inputs
- Response capacity (30%)
- Ability to answer a surge of calls without dropping any.
- Intake automation (25%)
- Automated qualification and booking that scales instantly.
- Follow-up coverage (25%)
- 24/7 follow-up so after-hours storm leads aren't lost.
- Local visibility (20%)
- How easily storm-affected homeowners find you online and in AI answers.
How the calculation works
Readiness Score = (ResponseCapacity × 0.30) + (IntakeAutomation × 0.25) + (FollowUpCoverage × 0.25) + (LocalVisibility × 0.20)
Each input is scored 0–100, weighted, and summed.Example calculation
| Response capacity | 50 × 0.30 = 15.0 |
|---|---|
| Intake automation | 40 × 0.25 = 10.0 |
| Follow-up coverage | 30 × 0.25 = 7.5 |
| Local visibility | 60 × 0.20 = 12.0 |
| Estimated Readiness Score | 45 / 100 |
Assumptions & disclaimer
- Inputs are self-assessed and can change as you add systems.
- Weights reflect our current view of surge capture and may be revised.
- A higher score improves odds of capturing demand but guarantees no specific storm revenue.
- This report is designed to become RooferFuel.ai's ongoing benchmark dataset. Until live client data is available, calculations are based on disclosed assumptions and should be treated as estimates, not guaranteed outcomes.
The Storm Market Readiness Score is a readiness estimate for informational purposes. It does not guarantee storm leads, jobs, or revenue. Storm activity and results depend on weather and many factors outside RooferFuel.ai's control.
Frequently Asked Questions
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