Built by roofers' biggest fans.
RooferFuel.ai is a ShiFt NeuralOS™ product — purpose-built AI for roofing contractors who are tired of agencies, tired of empty promises, and ready for a system that actually fills their schedule.
We didn't start as a marketing company. We started by asking one question: why do great roofers struggle to grow? The answer wasn't their work — it was their visibility. Missed calls. Zero web presence. No reviews. Invisible on Google. The contractors doing the best work were the hardest to find.
So we built an AI system that solves every one of those problems — automatically. No dashboards to learn. No campaigns to manage. No agency to babysit. RooferFuel captures every lead, books every appointment, and tracks every dollar. You do the work you're great at. We do the rest.
Why Richards Building Supply?
Richards serves roofing contractors across 15 states. They know who's doing great work. When we built RooferFuel, we didn't want to sell it to anyone with a credit card — we wanted it in the hands of contractors who deserve it. Richards is how we make sure that happens. Your rep knows your business. We know AI. Together, that's an unfair advantage.