Original Data & Framework
Shared vs Exclusive Roofing Leads: ROI Model
Direct Answer
Are exclusive roofing leads worth more than shared leads?
This model compares the estimated ROI of shared versus exclusive roofing leads by adjusting each for its effective close rate and price. Exclusive leads usually cost more per lead but convert at a higher rate because you aren't racing competitors; shared leads cost less but are diluted. The model shows estimated net value per dollar for each, based on inputs you provide.
Purpose
Roofers constantly debate whether exclusive leads justify their premium. This model replaces gut feel with a transparent comparison so owners can see, on their own numbers, which lead type returns more per dollar.
Compare on net value, not price
A cheaper lead isn't better if it rarely closes. The model converts price and close rate into estimated net value per dollar so shared and exclusive leads can be compared on the same footing.
Your numbers drive it
You supply average job value, the close rate you see for each lead type, and the price you pay. Industry averages aren't substituted, because roofing lead economics vary widely.
Inputs
- Average job value
- Typical revenue per completed roofing job.
- Shared-lead close rate
- Your historical close rate on shared leads.
- Exclusive-lead close rate
- Your historical close rate on exclusive leads.
- Price per lead (each type)
- What you pay per shared and per exclusive lead.
How the calculation works
Net value per lead = (Average job value × Close rate) − Price per lead
Value per dollar = Net value per lead ÷ Price per lead
The model runs this for shared and exclusive inputs and compares the two value-per-dollar figures.Example calculation
| Shared: (12,000 × 0.06) − 75 | $645 net / $75 = 8.6× |
|---|---|
| Exclusive: (12,000 × 0.14) − 350 | $1,330 net / $350 = 3.8× |
| Shared net value per lead | $645 |
| Exclusive net value per lead | $1,330 |
| Interpretation | Exclusive yields more net value per lead in this example |
Assumptions & disclaimer
- Close rates are assumed stable and come from your own history.
- The model ignores time/labor cost of working diluted shared leads, so it may favor shared leads.
- Referral and repeat value are excluded, which can understate exclusive-lead value.
- This report is designed to become RooferFuel.ai's ongoing benchmark dataset. Until live client data is available, calculations are based on disclosed assumptions and should be treated as estimates, not guaranteed outcomes.
This ROI model produces planning estimates from your inputs. It does not guarantee close rates, ROI, or revenue for either lead type. Results vary by market, offer, response speed, and factors outside RooferFuel.ai's control.
Frequently Asked Questions
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Book a free audit and we'll run your shared and exclusive numbers through the model and show you which returns more.
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